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Students pitch startups, win $50,000

November 22, 2013

You never know when inspiration for a business venture will happen. For University of South Carolina freshman Jeff Blethen it was waking up on a bitter cold Chicago night after his covers had fallen to the floor and knowing he would have to make his bed from scratch.

VIDEO: Patrick DMouy on business ethics and social media.

November 05, 2013

Patrick DeMouy of USC's Moore School of Business will speak at the Better Business Bureau's Torch Awards. He's highlighting having an ethical, trustworthy business and how social media may or may NOT play a part.

VIDEO: 2013 Honorary Life Member Award recipient John Bachmann

October 29, 2013

Fifty years after graduating college, 2013 University of South Carolina Alumni Association Honorary Life Member John Bachmann is still in the classroom teaching ... and learning.

Long’s Drugs Gets Better

October 23, 2013

Family-owned Long’s Drugs is a David in a world of Goliath drugstores. And by spring 2012, Christi Epps, chief executive officer of the Columbia, S.C.-based company, realized that Long’s needed a much better understanding of its customers and unique selling points to compete effectively against the massive chains.

Moore School’s undergraduate IB program: No. 1 for 17th consecutive year

October 23, 2013

For almost two decades, the Darla Moore School of Business’ undergraduate international business program has received top billing in the U.S. News & World Report “America’s Best Colleges Guide.” The 2014 survey ranks the program No. 1 in the International Business category. This is the 17th consecutive year the Moore School has received this honor.

Making it big in the (big) business of beauty

October 18, 2013

Listen to the consumer. It may seem like a remarkably simple guiding principal for success in marketing. However, whether managing brands for beauty, or for beasts, it has served Gerwin Janssen, MIBS ’94, well in his nearly 20 years of experience at two of the best-known corporations in the world.

Moore School plays matchmaker for businesses and students

October 18, 2013

After just one year of operation, successful partnerships are flourishing between the Moore School and companies ranging from multinationals to family-owned operations, including Coty, E-Z-GO (a division of Textron), ESPN, Carolina Collegiate Credit Union, Long’s Drugs, Cromer’s, USC Athletics and EdVenture Children’s Museum.

Moore School hits a hole in one with E-Z-GO

October 18, 2013

When a golf cart is no longer up to par on the fairway, the cart gets a whole new lease on life. Dozens of prospective buyers–from grandparents to high school students to off-road weekend warriors–want to customize the carts for their personal use. It’s a lucrative market, and no one wanted to find out more about these consumers than golf cart manufacturer E-Z-GO in Augusta, Ga.

IMBA Student helps Coty ‘nail down’ consumer bundling opportunities

October 18, 2013

Coty, one of the nation’s largest sellers of beauty products and fragrances, with $4.6 billion in sales, wanted to know. The company turned to Jeff Rehling, director of the Center for Marketing Solutions at the Darla Moore School of Business, to nail down the answer.

S. Travis Pritchett Investments Scholarship Honors Emeritus Professor and Helps Launch Finance Careers

October 17, 2013

When he established the S. Travis Pritchett Investments Scholarship Fund, Harloe created a legacy that bears the name of a professor who was instrumental in shaping his career—a gesture that will pay Pritchett’s inspiration and support forward by helping Moore School students launch successful finance careers of their own.