The Center for Marketing Solutions provides an experience benefiting our corporate partners, hard-working students and faculty members: Here are just a few of our stories...
"It was a WIN-WIN for ESPN and the SEC Network to partner with the Darla Moore School of Business. We had the opportunity to tap into our core audience (SEC fans, Gamecock students) who generated a slew of ideas and strategies we were able to activate. At the same time it provided a genuine learning experience for the students."
Katherine Boidy - Associate Director of Marketing, SEC Network - ESPN
"Coty and the Center for Marketing Solutions have been working together for two years now. Coty has been able to uniquely address research and analytics opportunities to optimize our performance at one of our largest retailers, and the student teams at USC have gained valuable real world experience that has developed their analytical and creative thinking skills. The team has not only brought us new analytical techniques but also new ways to organize and share the results. It's been great for both of us - a true partnership."
Paul Pritchard - Vice President of Sales - COTY Beauty
The Center for Marketing Solutions provides business students with opportunities to apply their marketing education in the real world via consulting assignments. The work I completed with the center was challenging and engaging, and provided valuable exposure to several multi-national companies. Most importantly, these resume-worthy engagements gave me relevant professional experiences that I could speak to during job interviews. I now draw on the lesson's learned at the Darla Moore School of Business in my marketing career.
Elizabeth Buncher, IMBA 2013, Asia-Pacific Regional Marketing Manager, Wrangler Jeans, VF Corporation
I attended the International MBA program at the Darla Moore School of Business with intentions to change careers. The projects organized by the Center for Marketing Solutions allowed me and my peers to apply marketing concepts to real-world business problems while forcing us to refine our creative, analytical and team-building skills. By working with our corporate partners and understanding their needs, we delivered timely results while challenging our abilities as students. On each project, our faculty lead supporting our learning process by challenging our assumptions in developing solutions for our partners. I worked on three projects leading up to graduation. These opportunities gave me the tools I needed to excel in the field of marketing and apply the concepts we learn in class to solve problems for real companies, in real business situations today.
Lily Barbo, IMBA 2014, Assistant Brand Manager, Dish Latino
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