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Faculty & Staff

Ramkumar Janakiraman

Business Partnership Foundation Research Fellow

Associate Professor of Marketing


Ram Janakiraman is currently an Associate Professor of Marketing and a Business Partnership Foundation Research Fellow at the Darla Moore School of Business, University of South Carolina.  Ram has a Ph.D. in Business Administration (Marketing) from Marshall School of Business, University of Southern California, Los Angeles, CA.

Ram's research interests are primarily in the domain of econometric modeling of firm and consumer decision making.  His research encompasses digital marketing, multichannel retailing, social media marketing analytics, big data issues, health care and public policy.  His research is forthcoming or appeared in journals such as Marketing Science, Management Science, Journal of Marketing, Journal of Marketing Research, Information System Research, Journal of Consumer Psychology, Decision Sciences, Journal of Management and Annals of Family Medicine.

Ram's teaching interests lie in the intersection of quantitative techniques and marketing applications such as marketing analytics, database marketing, pricing analytics and marketing research.  Ram currently teaches graduate level courses of marketing analytics and pricing, data intelligence.  Prior to joining USC, Ram was on the faculty at the Mays Business School, Texas A&M University.

Professional website: Business Analytics Lens

Research Interests

Consumer learning/structural models, applied econometric models, social and digital media, multichannel marketing, big data issues, health/health care marketing


  • University of Southern California, Los Angeles, CA (Ph.D. in Business Administration, Marketing, 2006)
  • University of Pittsburgh, Pittsburgh, PA (Master of Science, MS in Materials Science & Engineering)
  • Indian Institute of Technology (BHU), Varanasi, India (Bachelor of Technology (Honors) (B.Tech in Metallurgical Engineering)