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Thomas Kramer

Contact Information:
Office: 803.777.9995
Fax: 803.777.6876

Associate Professor



Thomas Kramer is associate professor of Marketing at the Darla Moore School of Business, the University of South Carolina. He received his Ph.D. degree from Stanford University and his MBA and Bachelor's degree from Baruch College, CUNY. His research interests focus on examining factors that influence preference construction and subsequent decision-making, including consumer beliefs and complex affective experiences. His research appeared in top marketing and decision-making journals, including Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Journal of Consumer Psychology, and Organizational Behavior and Human Decision Processes.

He has taught undergraduate, MBA, Ph.D, and executive-level courses in Marketing Management, Consumer Behavior, and International Marketing.


  • Ph.D., Stanford University, 2003
  • MBA, Baruch College, CUNY, 1998
  • B.B.A., Baruch College, CUNY, 1995