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Marketing is the process of planning and executing the development, pricing, distributions, and promotion of services, products, and ideas. The marketing major can include the study of economic, cultural, demographic, and social factors that influence the demand for products and services. The Darla Moore School's Marketing Department is widely acclaimed for its scholarly expertise in various facets of consumer psychology, marketing strategy, research methods, behavioral pricing, and marketing communications. In the discipline's most respected academic journals, the Department has been ranked for many years among the top 25 marketing departments throughout the world.

Careers in Marketing

Graduates with marketing majors typically are employed in positions including:

  • sales specialists
  • research analysts
  • non-profit marketing managers
  • purchasing agents
  • retail managers
  • corporate marketing managers