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The marketing program's primary objective is to provide the doctoral student with the best training possible to maximize career opportunities in university teaching and research.

This concentration offers intensive training in research methodology and theory applicable to scholarly marketing and buyer behavior issues.

The marketing concentration places heavy emphasis on research methodology and critical thinking skills. The prime goal of this program is to prepare students for active academic research careers.

The Department of Marketing will be admitting students for the 2016-2017 academic year.

Please contact Priyali Rajagopal at 803-777-4924 or for more information about the marketing Ph.D. program.


More information about the PhD Program in Marketing.

Download a list of recent articles published by Marketing PhD students.