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Page Prize 2011

The Darla Moore School of Business is proud to announce the winners of the 2011 Dr. Alfred N. and Lynn Manos Page Prize for Sustainability Issues in Business Curricula. Now in its fifth year, the competition is designed to encourage and support efforts to introduce or substantially upgrade sustainability courses and/or associated coursework into the curriculum of business schools, both nationally and internationally.

The Moore School’s approach to sustainability fosters understanding of the sustainable enterprise across three dimensions: the natural environment, good governance and ethics, and the value exchange between firms and their counterparts in governments and civil society. The school is helping business and government entities face today's sustainability challenges.

This year's call for syllabi/curricula resulted in receipt of numerous outstanding applications covering a wide range of disciplines including accounting, entrepreneurship, finance, international business, management, marketing, operations and supply chain management and organizational behavior. A database of winning curricula/syllabi is available on the Moore website for use by business faculty around the world. Top submissions are also accessible through the Moore School's Partner Page on the Aspen Institute’s

Grand Prize winners receive $1,000 and a framed print of Aegean Sea #6, an original diptych by Lynn Manos Page, certifying the award. Honorable Mention prizes will also be awarded at levels of $250 each. Each finalist will receive a print of Aegean Sea #6. The submission deadline for the 2012 Page Prize will be in fall 2012.

2011 Grand Prize Winners 


University of Virginia


Darden School of Business


Darden School of Business
  Pictured (left to right): Ed Freeman, Richard Brownlee, Erika Herz, Gal Raz, Yiorgos Allayannis.

Not Pictured: Alan Beckenstein, Andrea Larson, Andrew Wicks, Alec Horniman, Greg Fairchild, Mary Ann Leeper, Mark White, Venkat Venkataraman, Robert Landel and Jeanne Liedtka.
Concentration:  "Innovation for Sustainability"
  • Syllabi for the following courses
  • Sustainable Innovation and Entrepreneurship
  • Business and Sustainability
  • Systems Design and Business Dynamics
  • Business-Government Relations
  • Social Responsibility and Entrepreneurship
  • Leadership, Values and Ethics
  • Leadership and Diversity through Literature
  • Business Ethics through Literature
  • Creative Capitalism
  • Darden Business Projects
  • Global Business Experience
  • Entrepreneur as Change Agent
  • Corporate Innovation and Design Experience 

 By adding an informed sustainability perspective to their managerial and decision-making capabilities, Darden students will become better leaders as they deliver on the School’s mission to improve society through the world of practical affairs.

  1. Instill awareness and knowledge about the global and systemic impacts on natural systems and human prosperity from important societal trends such as population growth, expanding industrialization, and rising energy and material consumption patterns.
  2. Inform students of established and newly emerging regional and global institutions and policy instruments that influence business operations and strategy.
  3. Enable students to design and understand fundamentals of executing sustainability strategies.
  4. Provide students with guidance on how sustainability strategies and operating practices can be designed and implemented across functional domains and across business units to increase revenues through innovative products and services, to lower costs through efficiencies and cost avoidance strategies, and to create and enhance sustainable brands. 


University of Michigan 


Ross School of Business

Ted London
  Ted London
Course:  "Business Strategies for the Base of the Pyramid"

Overall, this course integrates concepts of strategy, international business, non-profit management, and poverty alleviation to stimulate the leadership skills and competitive imagination needed to understand the base of the pyramid (BoP) landscape and create successful BoP ventures. Through a combination of cases, readings, lectures, and videos, class sessions will engage students in discussions aimed at: 1) identifying the prospects and challenges associated with serving BoP markets; and 2) developing the strategies, business models, partnerships, and mindsets required to productively explore these opportunities.  

2011 Honorable Mentions

IESE Business School





Pascual Berrone

Fabrizio Ferraro

Joan Enric Ricart
Pascual Berrone Fabrizio Ferraro  Joan Enric Ricart 
Course:  "Strategic CSR and Sustainability"
Firms are increasingly incorporating social issues in their strategic agenda. This results from the increased awareness of society by phenomena such as climate change, water stress, depletion of natural resources, pollution, shifting demographics, poverty, inequality and so on. The scope and scale of these developments challenge the rules of markets and create new success factors for the survival of individual companies. In this context, corporations need to develop new competitive competencies to recognize and address emerging threats and to leverage emerging opportunities to support society’s quest for sustainability and survival on this planet while securing the survival and profitability of their own. Yet, how to create a sustainable competitive advantage remains as the "holy grail" of managerial decision-making. The goal of this intense-reading course is to tackle social issues in management from a strategic perspective.  

Cornell University


Johnson Graduate School of Management 

Monica Touesnard
  Monica Touesnard
Course: “Creative Design for Affordability”

Creative Design for Affordability is a pioneering 3-credit, full semester project-based course for graduate students that applies design thinking principles to a developing-world sustainability challenge. By using design thinking exercises students will become more aware of their creativity and learn techniques to prepare them to lead or facilitate creative teams in their future careers as business leaders. Students with entrepreneurial aspirations will find this class particularly rewarding as we focus heavily on the business conceptualization process. While students interested in sustainability will enjoy the challenge of working on a global problem.

This course is offered in partnership with the K. J. Somaiya Institute of Management Studies and Research (SIMSR) in India. Cornell student teams will be paired with SIMSR students to create viable business solutions that address an environmental or social challenge in an economically disadvantaged area in Maharashtra, India. Using ethnographic techniques, each team will identify a need, design a solution, and create a viable business concept to compete in the Acara Challenge ( Critical to the success of the class will be student’s ability to work effectively in multidisciplinary, global teams.

University of Illinois 

Madhu Viswanathan
  Madhu Viswanathan
Curriculum: “From Subsistence Marketplaces to Sustainable Marketplaces? Using Subsistence Marketplaces as Disruptive Laboratories to Develop Curricular Innovations on Environmental Sustainability”

This is a unique path to teaching about environmental sustainability that begins in the most unsustainable of conditions environmentally, socially, and economically – subsistence marketplaces. Subsistence marketplaces have been long characterized by ecological problems and severe resource constraints. Problems of poverty and the local environment are intertwined as health and hygiene is deeply affected by problems of pollution, and ecologically issues are essentially local and personal. Tradeoffs are often between consuming to survive the short term and conserving for the medium term – for example, using wood fuel for cooking in the near term leads to deforestation in the medium term. In turn, these problems are also intertwined with issues of social sustainability as unsustainable development leads to erosion of local culture and social networks.