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Faculty Awards & Research Interests

Marketing Department Faculty Research Interests

Rafael Becerril Arreola: Structural Models of Consumer Behavior, Bayesian Methods, Social Comparisons, Social Status, Branding, Pricing, Product Line Composition, Industrial Organization, Vertical Differentiation.
Eva Buechel: Consumer Behavior, Judgment and Decision Making, Affect.
David K. Crockett: Sociological Aspects of Consumer Behavior; Class, Gender and Racial Inequality in the Marketplace; Consumer, Managerial and Public Policy Initiatives Designed to Alleviate Inequality.
Abhijit Guha: Behavioral pricing, Two-Stage decision Making and Context Effects
Elise Chandon Ince: Linguistic, inference making, persuasion knowledge, lay theories
Ramkumar Janakiraman: Consumer learning/structural models, applied econometric models, social and digital media, multichannel marketing, big data issues, health/health care marketing
Satish Jayachandran: Marketing Strategy, Market Orientation, Creativity, Customer Relationship Management.
Kartik Kalaignanam: New Product Alliances and Customer Relationship Management.
Carlos Lourenco: Micro-Econometrics, namely the development of individual choice models, applied to (i) retailing and behavioral pricing, (ii) behavioral economics and consumer finance, and (iii) preferences for leisure and entertainment
Anastasiya Pocheptsova: Consumer judgment and decision making
Priyali Rajagopal: Consumer Information Processing, Memory and Persuasion.
Chris Summers: Inference making, metacognition, persuasion
Felipe Thomaz: Social media, digital markets, strategic firm and brand networks
Chen Zhou: Service competition, service marketing, salespeople incentive design, firm alliance

Marketing Department Faculty Awards

Courtney Worsham - Excellence in Teaching Award (Mortar Board Society), 2013
Cem Bahadir - Outstanding Elective Professor Award in the PMBA Program, May 2012
Ashwani Monga - USC Featured Scholar, August 2012
Ashwani Monga - Excellence in Teaching Award (Mortar Board Society), 2012
Tom Kramer - USC Featured Scholar, January 2012
William O. Bearden - Southeast Marketing Symposium Honoree, Outstanding Contributions to Doctoral Education, 2011
William O. Bearden -
Southeastern Conference (SEC) Service Award, June 2010
William O. Bearden - Outstanding Reviewer Award, Journal of Retailing, 2010
Courtney Worsham - Excellence in Teaching Award (Mortar Board Society), 2006
Nora Martin - Excellence in Teaching Award (Mortar Board Society), 2006
William O. Bearden - Distinguished Service Award, Journal of Consumer Research, 2006 
Subhash Sharma - University of South Carolina Educational Foundation Research Award for Professional Schools, 2006 
Stacy Wood - Excellence in Teaching Award (Mortar Board Society), 2006
Courtney Worsham - Excellence in Teaching Award (Mortar Board Society), 2006
William O. Bearden - University of South Carolina Trustee Professorship Award, 2005
William O. Bearden - Outstanding Reveiwer Award, Journal of Advertising, 2005
Stacy Wood - MSI Young Scholars, 2005
William O. Bearden - Outstanding Reviewer Award, Journal of Retailing, 2005-2006
William O. Bearden - University of South Carolina Educational Foundation Research Award for Professional Schools, 2004
William O. Bearden - Lifetime Achievement Award in Behavioral Pricing, 2003
William O. Bearden (with Bruce Money and Jennifer Nevins), Outstanding Paper Award, AMA Summer Educators Conference, Global Track, 2003.
Satish Jayachandran - MSI Young Scholar, 2003.
William O. Bearden - Outstanding Reviewer, Journal of Consumer Research, 2002 – 2003.
Terence A. Shimp - Outstanding Reviewer, Journal of Consumer Research Editorial Review Board, 2001 – 2002.
William O. Bearden - Outstanding Reviewer, Journal of Marketing, 1999 – 2002.
Terence A. Shimp - American Academy of Advertising’s Outstanding Contributions to Advertising Research Award, 2001.
Satish Jayachandran (with P. Rajan Varadarajan and J. Chris White), Harold H. Maynard Award for the Journal of Marketing article that made the most significant contribution to marketing theory and thought, 2001 
Satish Jayachandran (with Martin S. Roth, Mourad Dakhli, and Deborah Colton), Best Paper Award, Global Marketing Track, American Marketing Association Winter Educators’ Conference, 2001
Thomas J. Madden (with William R. Dillon, Amna Kirmani, and Soumen Mukherjee), Paul E. Green Award for the best paper in the Journal of Marketing Research for 2001
Satish Jayachandran (with P. Rajan Varadarajan), Best Overall Conference Paper Award and Best Paper Award, Marketing Strategy Track, American Marketing Association’s Winter Educators Conference, 2000.
Courtney Worsham - Excellence in Teaching Award (Mortar Board Society), 2000.
William O. Bearden (with Jay Carlson and David Hardesty), Outstanding Paper Award, AMA Summer Educators Conference, Pricing and Promotion Track, 1999
Terence A. Shimp - Outstanding Reviewer Award, Journal of Marketing Editorial Review Board, 1996 – 1999 
David Crockett - ACR/Sheth Foundation Award for Best Dissertation Proposal in the Area of Public Interest Research, 1998. 
Terence A. Shimp (with Brian D. Till), Best Article Award for the best article published in the Journal of Advertising, American Academy of Advertising, 1998.
Satish Jayachandran (with D.M. Kantak and C. Futrell), Best Paper Award, Sales Management and Personal Selling Track, American Marketing Association Summer Educators Conference, 1997
Randall Rose - Exceptional Contribution Award, Journal of Public Policy & Marketing, Editorial Review Board, 1997
Terence A. Shimp (with Eva M. Hyatt and David J. Snyder), Outstanding Article Published in the Journal of Consumer Research from 1990 – 1992, Association for Consumer Research.
Terence A. Shimp - Outstanding Reviewer Award, Journal of Consumer Research, 1990
Subhash Sharma (with Vijay Mahajan and Srinivas Durvasula), Best Article Award, Journal of Retailing, 1985

Editorial Review Board Members

Journal of the Academy of Marketing Science (William Bearden)
Journal of Consumer Psychology (William Bearden, Terence Shimp, Ashwani Monga)
Journal of Consumer Research (William Bearden: Associate Editor 1999 – 2002, Alokparna (Sonia) Monga, Ashwani Monga, Randall Rose, Terence Shimp)
Journal of Marketing (William Bearden, Ashwani Monga, Subhash Sharma)
Journal of Marketing Communications (Terence Shimp) 
Marketing Letters (William Bearden, Terence Shimp)
Journal of Marketing Research (William Bearden, Subhash Sharma)
Journal of Public Policy and Marketing (Randall Rose, Terence Shimp)
Journal of Retailing (William Bearden, Subhash Sharma)
Journal of World Business (Subhash Sharma)
Psychology and Marketing (Terence Shimp)