Tenure Track Faculty
Rafael Becerril Arreola
Academic Research Interests: Econometric models of consumer and firm behavior, Product line decisions, pricing, branding, social influence, Bayesian methods, high performance computing for data analysis
University of Miami, 2014
Academic Research Interests: Consumer behavior, judgment and decision making affect
David K. Crockett, Ph.D.
University of Arizona, 2000
Academic Research Interests: Sociological aspects of consumer behavior; class, gender and racial inequality in the marketplace; consumer, managerial, public policy initiatives designed to alleviate inequality
Abhijit Guha, Ph.D.
Duke University, 2009
Academic Research Interests: Behavioral pricing, Two-stage decision making and context effects
Elise Chandon Ince, Ph.D.
University of Florida, 2006
Academic Research Interests: Linguistic, inference making, persuasion knowledge, lay theories
Ramkumar Janakiraman, Ph.D.
University of Southern California, Los Angeles, 2006
Academic Research Interests: Consumer learning/structural models, applied econometric models, social and digital media, multichannel marketing, big data issues, health/health care marketing, retailing
Satish Jayachandran, Ph.D.
Texas A&M University, 1999
Academic Research Interests: Marketing strategy, market responsiveness of organizations
Kartik Kalaignanam, Ph.D.
Texas A&M University, 2007
Academic Research Interests: New product alliances and customer relationship management
Tilburg University, 2010
Academic Research Interests: Micro-Econometrics, namely the development of individual choice models, applied to (i) retailing and behavioral pricing, (ii) behavioral economics and consumer finance, and (iii) preferences for leisure and entertainment
Yale University, 2008
Academic Research Interests: Consumer judgment and decision making
Ohio State University, 2004
Academic Research Interests: Consumer information processing, memory, persuasion
Randall L. Rose, Ph.D.
Ohio State University, 1986
Academic Research Interests: Persuasive communication, interpersonal influences on consumer behavior, social marketing, risky consumer behavior
University of Pittsburgh, 2014
Academic Research Interests: Social media, digital markets, strategic firm and brand networks
Pennsylvania State University, 2013
Academic Research Interests: Service competition, service marketing, salespeople incentive design, firm alliance
Academic Research Interests: Sustainability and marketing strategy
Academic Research Interests: Social media analytics, social media marketing and marketing & public policy
Nora Martin, Ph.D.
William O. Bearden, Ph.D.
University of South Carolina, 1975
Academic Research Interests: Communications, consumer behavior, consumerism
Ohio State University, 1986
Academic Research Interests: Persuasive communication, interpersonal influences on consumer behavior, social marketing, risky Consumer behavior
Subhash Sharma, Ph.D.
University of Texas at Austin, 1978
Academic Research Interests: Marketing strategy, structural equation modeling, data mining, customer relationship management,
marketing-operations interface, global marketing strategies.
Terence A. Shimp, D.B.A.
University of Maryland, 1974
Academic Research Interests: Persuasive communications, attitude theory, learning theory
F. Kelly Shuptrine, Ph.D.
University of Texas, 1971
Academic Research Interests: Public health care, charitable solicitation techniques, retailing/service firms
Jesse E. Teel, Jr., Ph.D.
University of North Carolina, 1976.
Academic Research Interests: Industry, utilities, wholesale trade, retail trade
John F. Willenborg, D.B.A.