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Conferences and Events


The Effect of Numerical Markers on Consumer Judgment and Decision Making
April 21-22, 2017
University of South Carolina
Darla Moore School of Business

The Marketing Department of the Darla Moore School of Business invites you to Columbia, SC.

The goal of this conference is to establish a cross-disciplinary dialogue among researchers interested in numerical processing.  We hope to bring together researchers working on topics related (but not limited) to numerosity, scope sensitivity, evaluability, behavioral pricing, online reviews metrics, information framing, goal pursuit, prediction making, memory, risk assessment and financial decision making in order to develop general insights about how numerical markers affect consumers' judgments, choices and consumption experiences.  The conference will be the first to bring together researchers from diverse fields with common interests in numerical processing and numerosity.  We hope that discussions developed at the conference would contribute to marketing literature by illuminating different consequences of numerical markers on consumers' inferences and behavior, with an emphasis on integrating prior distinct work under common theoretical umbrella.

The conference is partially supported by an ACR conference grant.

Information about Conference
The conference will start with a welcome dinner on Friday, April 21st and end late Saturday afternoon.  We will have one track of 20-minute presentations and a round table.  Ph.D. students will have the opportunity to showcase their research in a poster session.  The conference will take place at the Darla Moore School of Business.  To present at the conference, please submit a one-page abstract of your work (at the advanced data collection or working paper stage) to by February 1st.  Notifications will be sent out on February 20th, 2017.

Conference Registration
The registration fee is $75.  The fee covers the dinner on Friday, the breakfast and lunch on Saturday.  To register, please click here.  Registration will be open till March 20th, 2017 or till we reach the intended number of attendees for the conference (25).  Ph.D. students can apply for financial support (covering registration fee and hotel stay).  To be considered, please send a one-page letter explaining how your research interests are aligned with the theme of the conference and your CV to by February 1st, 2017.

Conference Accommodations and Travel
Hilton Columbia Center Hotel ($134 a night under the group name "Numerical Markers Conference").  Participants can fly into Columbia directly (CAE) or to Charlotte (CLT), the closest international airport (which is an hour and half away, 94 miles).
Explore Columbia: Discover new things to do and nice places to stay.  Columbia is 1.5 hrs away from the beach and the city of Charleston for an easy Sunday trip.

For inquiries regarding the program and registration, please contact

Marketing Department
Moore School of Business