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Conferences and Events


The Effect of Numerical Markers on Consumer Judgment and Decision Making
April 21-22, 2017
University of South Carolina
Darla Moore School of Business

The Marketing Department of the Darla Moore School of Business invites you to Columbia, SC.

The goal of this conference is to establish a cross-disciplinary dialogue among researchers interested in numerical processing.  We hope to bring together researchers working on topics related (but not limited) to numerosity, scope sensitivity, evaluability, behavioral pricing, online reviews metrics, information framing, goal pursuit, prediction making, memory, risk assessment and financial decision making in order to develop general insights about how numerical markers affect consumers' judgments, choices and consumption experiences.  The conference will be the first to bring together researchers from diverse fields with common interests in numerical processing and numerosity.  We hope that discussions developed at the conference would contribute to marketing literature by illuminating different consequences of numerical markers on consumers' inferences and behavior, with an emphasis on integrating prior distinct work under common theoretical umbrella.

The conference is partially supported by an ACR conference grant.

Preliminary Schedule for April 22, 2017 (Saturday)
8:00am - Breakfast
8:15am - Opening Remarks
8:30-10:00am - Session 1: Quantifying Claims
Speakers: Christophe Lembregts (Erasmus University, Netherlands); Bran van den Bergh, (Erasmus University, Netherlands); Nell Putnam-Farr (Yale University), Jason Riis (University of Pennsylvania); Julio Sevilla (The University of Georgia); Mathew Isaac (Seattle University); Rajesh Bagchi (Virginia Tech)
10am - Coffee Break
10:15-11:45 - Session 2: Pricing
Speakers:  Daniel Sheehan (University of Kentucky); Ryan Hamilton (Emory University); Ramnath Chellappa (Emory University); Stephen A. Atlas (University of Rhode Island); Jiyoon An (University of Rhode Island); Mathew Isaac (Seattle University); Yantao Wang (Seattle University); Robert M. Schindler (Rutgers University)
11:45-12:30 - Lunch
12:30-1:00pm - Poster Session
1:00-2:30pm - Session 3: Numeracy Biases
Speakers: Daniel Villanova (Virginia Tech); Elise Chandon Ince (University of South Carolina); Rajesh Bagchi (Virginia Tech); Rod Duclos (Western University, Canada); Mansur Khamitov (Western University, Canada); Catalina Estrada-Mejia (Universidad de Los Andes, Colombia)
2:30pm - Coffee Break Poster Session
2:45-4:15pm - Session 4: Mental Categories
Speakers: Manoj Thomas (Cornell University); Ellie Kyung (Dartmouth College); James Wilkie (University of Notre Dame); Brett Pelham (Montgomery College); Shelle Santana (Harvard University); Priya Raghubir (New York University)

Conference Accommodations and Travel
Hilton Columbia Center Hotel ($134 a night under the group name "USC Moore Marketing Departmen") - Code USCMMD. Participants can fly into Columbia directly (CAE) or to Charlotte (CLT), the closest international airport (which is an hour and half away, 94 miles).
Explore Columbia: Discover new things to do and nice places to stay.  Columbia is 1.5 hrs away from the beach and the city of Charleston for an easy Sunday trip.

For inquiries regarding the program and registration, please contact

Marketing Department
Moore School of Business